CHINA INSIGHTS

Ctrip Announced 1 Billion yuan Plan to Revive Travel Booking 【Posted on: 2020 March】 In order to promote tourism consumption, Ctrip recently announced 1 Billion yuan plan to revive travel booking on platform. The plan will involve destination government authorities, airlines, hotels, travel agencies and tourist attraction operators. Ctrip also proposed active investment subsidies for […]

Gucci Fendi Burberry collaborate with Tencent to customize WeChat Red Packet cover 【Posted on: 2020 Feb】 https://mp.weixin.qq.com/s/7hVI9sZ-WRA_D5rcY7i3bA https://mp.weixin.qq.com/s/5Ebnf9ciD9YGtKQ_mBdIaw In early 2020, Gucci teamed up with Tencent to launch a customized WeChat red packet cover to launch a Spring Festival brand campaign to achieve a successful “localization” of communication and promotion.   Limited-time red envelope collection mechanism

Alimama releases “5i Rule” 2021 – The Strongest Short Video Marketing Strategy 【Posted on: 2021 January】 To help platform merchants and short video creators to better adapt to changes in short video marketing and accurately grasp opportunities, Alimama collaborated with Taobao short video and Tmall beauty industry to jointly launch a Taobao short video marketing

McDonald’s China replaces Mascot with Digital Idol “Happy Sister” 【Posted on: 2021 January】 McDonald’s recently launched a new two-dimensional image: Happy Sister. The image of Happy Sister is closer to the style of the popular two-dimensional idols on the Internet, and through a voting process of the nickname, it hopes to gain the attention of