China’s Smart Home Screen Content White Paper: touch as king, smart screen will become a super traffic entrance 【Posted on: 2020 February】 Smart screen activation growth in 2019 is significant, IPTV, OTT reached 294 million,219 million, currently IPTV,OTT smart screen accounted for more than 70% of TV households, Thus, the smart screen is still the […]
Airbnb releases 2021 travel insights 【Posted on: 2021 January】 AIRBNB RELEASES 2021 TRAVEL INSIGHTS Airbnb and Kantar, a data consulting company, jointly released 2021 China Travel Insights based on a recent survey of 1,000 Chinese travellers. Results showed that “domestic travel” continued to be a popular topic amidst the pandemic. Longing for the countryside and
2019 Annual Android Smartphone Report : Huawei Mobile Phone Market Share No 1 【Posted on: 2020 February】 Recently, Push Big Data released the 2019 Android Smartphone Report, which provides insight into the major Android mobile brands for the whole year 2019 from the perspective of market overview, user change behavior, user portraits, etc. In
2019 Annual Android Smartphone Report : Huawei Mobile Phone Market Share No 1 Read More »
China Social Commerce Report 2019 【Posted on: 2020 February】 WPP recently released a white paper on Content, Transformation and Realization, which provides a detailed interpretation of Chinese social e-commerce. According to the China Internet Association’s forecast, China’s social e-commerce market will reach Rmb2, 000bn in2019, with more than 48m users, up more than 60% year-on-year.
McDonald’s China replaces Mascot with Digital Idol “Happy Sister” 【Posted on: 2021 January】 McDonald’s recently launched a new two-dimensional image: Happy Sister. The image of Happy Sister is closer to the style of the popular two-dimensional idols on the Internet, and through a voting process of the nickname, it hopes to gain the attention of
McDonald’s China replaces Mascot with “Happy Sister” Read More »
Xiaohongshu Maternal and Child Industry Report 2020 【Posted on: 2021 January】 When we think of Xiaohongshu or Little Red Book, we immediately associate beauty & skincare product on the platform. This has created a lot of stereotypes and XHS is actively promoting other content ecology, especially maternal & infant, fashion, apparel, culture & tourism. This
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New advertising formates release by Bytedance and an integrated marketing service brand – Ocean Engine 【Posted on: 2020 February】 In 2020, today’s headlines will introduce a variety of highly interactive forms of advertising, through the opening screen and information feeds. This seamless form of presentation will showcase a complete and smooth advertising information, in the
WeChat New feature – Video Channel –Douyin direct competitor? 【Posted on: 2020 February】 WeChat is about to launch a new feature, the Shìpín hào or “Video Account” feature, through which users can share short content. This can support 9 images or a 60s video. This new feature will be appear under the WeChat-Discovery-Friends Circle option.
WeChat New feature – Video Channel – Douyin direct competitor? Read More »
Alimama releases “Marketing Insights on Spring Festival Marketing Activities” 【Posted on: 2021 January】 ALIMAMA RELEASES “MARKETING INSIGHTS ON SPRING FESTIVAL MARKETING ACTIVITIES”. Due to the 2020 pandemic, the Chinese celebrated an extraordinary Spring Festival, and the same festival is fast approaching in 2021. As it signifies a new start in the Chinese culture, brands and
Alimama releases “Marketing Insights on Spring Festival Marketing Activities” 2021 Read More »
Douyin Releases Its Annual Data Report! 【Posted on: 2021 January】 DOUYIN RELEASES ITS ANNUAL DATA REPORT! As of August 2020, Douyin has 600 million daily active users, and from December, the average number of daily video searches exceeded 400 million. According to the “2020 Douyin year-end Data Report”, 42,779 merchants sold over 4.1 billion yuan
Douyin Annual Data Report on Audience Profile and Behavior 2020 Read More »
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