China Social Commerce Report 2019 【Posted on: 2020 February】 WPP recently released a white paper on Content, Transformation and Realization, which provides a detailed interpretation of Chinese social e-commerce. According to the China Internet Association’s forecast, China’s social e-commerce market will reach Rmb2, 000bn in2019, with more than 48m users, up more than 60% year-on-year. […]
McDonald’s China replaces Mascot with Digital Idol “Happy Sister” 【Posted on: 2021 January】 McDonald’s recently launched a new two-dimensional image: Happy Sister. The image of Happy Sister is closer to the style of the popular two-dimensional idols on the Internet, and through a voting process of the nickname, it hopes to gain the attention of
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Xiaohongshu Maternal and Child Industry Report 2020 【Posted on: 2021 January】 When we think of Xiaohongshu or Little Red Book, we immediately associate beauty & skincare product on the platform. This has created a lot of stereotypes and XHS is actively promoting other content ecology, especially maternal & infant, fashion, apparel, culture & tourism. This
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New advertising formates release by Bytedance and an integrated marketing service brand – Ocean Engine 【Posted on: 2020 February】 In 2020, today’s headlines will introduce a variety of highly interactive forms of advertising, through the opening screen and information feeds. This seamless form of presentation will showcase a complete and smooth advertising information, in the
WeChat New feature – Video Channel –Douyin direct competitor? 【Posted on: 2020 February】 WeChat is about to launch a new feature, the Shìpín hào or “Video Account” feature, through which users can share short content. This can support 9 images or a 60s video. This new feature will be appear under the WeChat-Discovery-Friends Circle option.
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Alimama releases “Marketing Insights on Spring Festival Marketing Activities” 【Posted on: 2021 January】 ALIMAMA RELEASES “MARKETING INSIGHTS ON SPRING FESTIVAL MARKETING ACTIVITIES”. Due to the 2020 pandemic, the Chinese celebrated an extraordinary Spring Festival, and the same festival is fast approaching in 2021. As it signifies a new start in the Chinese culture, brands and
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Douyin Releases Its Annual Data Report! 【Posted on: 2021 January】 DOUYIN RELEASES ITS ANNUAL DATA REPORT! As of August 2020, Douyin has 600 million daily active users, and from December, the average number of daily video searches exceeded 400 million. According to the “2020 Douyin year-end Data Report”, 42,779 merchants sold over 4.1 billion yuan
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China Marketing Insights Monthly Newsletter [July 2022] Hello, Welcome to our July Newsletter. People’s Daily Online Research Institute recently released its Annual Report on China’s Mobile Internet Development. This report mainly analyses the future development trends and provides a comprehensive summary of the characteristics and conditions of mobile internet development in 2021. Is short-form video
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China Marketing Insights Monthly Newsletter [June 2022] Hello, Welcome to our June Newsletter. In this issue, we start with a 6.18 Mid-Year sales strategy. While the top 3 KOL will be greatly missed this year (the latest being “lipstick king” missing from live-streaming since Jun 3rd), there are several other highly effective strategies to implement
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China Marketing Insights Monthly Newsletter [May 2022] Hello, Welcome to our May Newsletter. In this issue we start with the latest fallout from China Regulation – Major Chinese platforms have started to display the location of users. This has created chaos among many influencers and celebrities and a grey market to help manipulate the location is slowly
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