CHINA INSIGHTS

China Marketing Insights Monthly Newsletter [July 2022] Hello, Welcome to our July Newsletter. People’s Daily Online Research Institute recently released its Annual Report on China’s Mobile Internet Development. This report mainly analyses the future development trends and provides a comprehensive summary of the characteristics and conditions of mobile internet development in 2021. Is short-form video […]

China Marketing Insights Monthly Newsletter [June 2022] Hello, Welcome to our June Newsletter. In this issue, we start with a 6.18 Mid-Year sales strategy. While the top 3 KOL will be greatly missed this year (the latest being “lipstick king” missing from live-streaming since Jun 3rd), there are several other highly effective strategies to implement

China Marketing Insights Monthly Newsletter [January 2022] Welcome to 2022! In this newsletter, we cover several trends reports. But first, as the big tech crackdown and stricter policy are being enforced we see more companies taking a proactive stand in regulating their growth & compliance. We look into the details of Xiaohongshu banning 39 brands

China Marketing Insights Monthly Newsletter [February 2022] Hello, Wishing you all a very happy Chinese New Year! We start the issue with a deep dive into one of the toughest industries to advertise for – Pharmaceutical & Medical devices. This is part of our series that focuses on the regulatory policy updates and its impact

China Marketing Insights Monthly Newsletter [March 2022] Hello, Welcome to our March Newsletter. In this issue, we start with the roundup of China regulatory announcements – Content moderation law is in effect from 1st March 2022, consumer privacy protection enablement through Private Data Networks, clean cyberspace, and more. Next, we take a look at the mini-program ecosystem development based

China Marketing Insights Monthly Newsletter [April 2022] Hello, Welcome to our April Newsletter. In this issue, we bring several insights reports. First up is the 2021 China invalid traffic report from our partner Miaozhen – having analyzed over 77,000 campaigns they found that over 5 billion USD was lost to invalid traffic. Next, we look

China Marketing Insights Monthly Newsletter [February 2021] Hello, Niu (Ox) year has arrived! While the China government was very cautious and discouraged travelling during the long festival holiday. And it worked, railway journeys was down 70%, air & bus travel was also considerably down. On the other end, box office receipts smashed previous one-day record

China Marketing Insights Monthly Newsletter [September 2021] Hello, Welcome to our September Newsletter.  There is more clarity in some of the tech crackdowns that started in July. First, we start our issue with the latest law to be finalized – PIPL. The PIPL is the first comprehensive national-level personal information protection law in China, although it

China Marketing Insights Monthly Newsletter [November 2020] Hello, Welcome to our November Newsletter. November is traditionally the “shopping month” with Singles day the sole highlight of the month. Last month we had provided our insights, guide & strategy for effective 11.11, and we were spot on with our recommendation on effective strategy. This year the