CHINA MEDIA

China e-Sports Platforms: Game Livestream and Entertainment Shows According to Ai Rui’s China E-Sports Industry Research Report, the future growth of China’s e-sports market is mainly due to the e-competition eco-market, which is expected to account for 27.8 percent of China’s e-sports market share by 2020, reaching 37.5 billion. It is expected that by 2020, […]

How to use live-streaming to sell in China: China e-commerce live-streaming and live webinar case studies What is WeChat live streaming?  In February, WeChat opened up WeChat Live for businesses, helping businesses to interact with customers and generate sales via Mini Program live streaming. WeChat Live is not only simpler but also bolsters interaction and conversion within

Douban: Chinese Reddit, Lifestyle and Culture App in China What is Douban? Douban.com,  otherwise known as the ‘Chinese Reddit’ , is a Chinese social networking service website that allows registered users to record information and create content related to film, books, music, recent events, and activities in Chinese cities. Douban is one of the most

KuaiShou: Popular Short Video Platform in China Second Tier Cities What is Kuaishou? Kuaishou is the second most popular short video platform in China with over 300 million DAU, about 85% of users are from tier-two and lower cities, rapidly becoming popular in China’s lower-tier cities. After growing mostly from popularity in China’s rural areas

KEEP: China Popular Fitness and Exercise App Keep is a mobile fitness app launched in February 2015. Keep provides fitness teaching, running, cycling, dating and fitness diet guidance, equipment purchases, and more, providing one-stop exercise solutions. Key statistics: Women make up 58% of users, and women prefer to lose weight, while men are keen to

Advertising on CTRIP: Biggest China Online Travel Platform (OTA) among Chinese Travellers What is Ctrip? Ctrip Travel is the world’s leading online travel platform. It provides one-stop travel services from transportation tickets to hotels, and even tickets for scenic spots. The cumulative downloads of Ctrip’s APP have exceeded 3 billion, and the ratio of male

Meitu Xiuxiu: Market on China’s Biggest Beauty Camera App What is Meitu Xiuxiu?  Founded in October 2008, Meitu is China’s leading image processing and social platform, driven by artificial intelligence. Meitu’s mission is to “make the world better with Meitu’s products” has created a series of hardware and software products around “Beauty” such as Meitu

ADVERTISING WITH XIAOHONGSHU (LITTLE RED BOOK) -“Word of Mouth Advertising” Largest Social E-commerce Platform for Millennials in China Hybrid of Social Media and E-commerce Today, millennials in China have the main purchasing power and the consumer market has transformed from traditional e-commerce platform to a combination of social media and e-commerce. Word of mouth advertising

JD.com: China Popular Ecommerce B2C Online Platform What is JD.com? JD.com, Inc (京东), also known as Jingdong is a Chinese e-commerce company headquartered in Beijing, China. The company was founded on June 18,1998 by Liu Qiandong and went online in 2004. Jd.com is one of the two largest B2C online retailers in China by transaction