China App Usage Report During Labour Day Holiday 2021
【Posted on: 2021 May】
According to QuestMobile data, during the May 1st period, travel services and other industries ushered in substantial growth. The average daily active users of the travel service industry increased by 81.776 million compared with the same period last year, with a growth rate of 48.5%. The number of users increased by 13.081 million compared with the same period last year, with a growth rate of 83.1%.
Key Insights：
- Compared with last year, the number of users during the May 1st holiday this year has returned to normal growth;
- Driven by the holiday tourism economy, the average daily active users of photo beautification and travel-related apps have doubled, including apps such as Ctrip, Douyin, and Tencent Sports
- The scale of users of small programs such as life services and travel services has increased significantly, such as Meituan Group Purchase, Same Trip Travel, etc.;
- The average daily active scale of the travel service APP industry has increased significantly by 83.1%. Among the top 10 rankings, Ctrip, Qunar, Fliggy, Same City and Mafengwo occupy the top five;
- Users’ attention to consumer products was concentrated on cosmetics, maternal and child and other female products.
- Compared with normal days, clothing, maternal and child, and cosmetics paid more attention during the holidays;
- The uncertainty of overseas epidemics has restricted outbound travel, and tourism consumption at duty-free shops on Hainan Islands has rebounded strongly.
Data released by the Macau Government Tourist Office also shows:
- The average number of tourists visiting Macau per day and the average occupancy rate of hotel establishments both increased significantly compared with this year’s Spring Festival Golden Week and April.
- From May 1st to May 5th, the total number of tourists visiting Macau reached 167,000, and the average hotel occupancy rate exceeded 80%, reaching 83.2%.
- On May 1st, the number of inbound passengers reached 45,000, a new one-day high after the epidemic was contained.
- During the May 1st holiday, there were 33,000 visitors to Macau every day, a sharp increase of 158.2% compared with this year’s Spring Festival Golden Week, and an increase of 25.4% from April.
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