China Female’s Consumption Trend Report: Girl Power by JD Data 2020
【Posted on: 2020 March】
Female are always as an important role in the consumption upgrade process, and they have also become the leader of high-quality consumption. According to the “2020 Female’s Consumption Trend Report” released by JD Big Data Research Institute, 2019 females consume more 3C and home appliances. Sports health has become their new focus. According to the 2019 sports classification report, barbells have become female’s first choice of home appliances, the business volume increased by 292% Y-o-Y on the JD platform, it ranks first in sports classification. From the region of consumption, the comsumption level of female in the tier 1 market is high. The top 5 provinces and cities for female’s consumption are Beijing, Liaoning, Tianjin, Heilongjiang, and Jilin. The top 5 provinces and cities for female’s consumption growth are: Heilongjiang, Liaoning, Guangdong, Jilin and Inner Mongolia. Nine of the ten cities are in the north, and 6 in Northeast China.
JD 2020 Female Consumer Trend
In the high proportion of traditional industries, such as beauty makeup and maternal and child products, the products with more vertical and segmentation functions will further attract female groups, such product consumption will continue to rise. A more diversified and personalized new generation of female will soon become the main force of consumption, and the potential of female consumption in sinking markets (3rd tier cities) will continue to increase.
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