SHENMA: 4# Ranking China Search Engine, Subsidiary of Alibaba
What is Shenma?
Shenma is a joint venture between UC Web and Alibaba (the “A” in BAT) and comes preinstalled with UC web browser, one of the most popular browsers in China.
Shenma is a mobile-only search engine, which advertised itself as the “experts in mobile search” and positioned itself as something different – a hybrid search engine & app store. Because of its affiliation with Alibaba, the search results can include direct links to product pages on Taobao and Tmall, which is a distinct advantage over other search engines.
Statistics:
- Daily Users: 120 million
- Cover 80% of mobile netizens in China
- Average search duration: 90 minutes
- 65% of the users spend over RMB 5,000 on Taobao
Ad Format:
- Shenma Paid Search
Ad Format:
- Mobile Brand Zone
Ad Format:
- Mobile Brand Zone with app download
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