SOGOU: Top China Search Engine, Subsidiary of Tencent
What is Sogou?
Statistics:
- Monthly Active Users: 506 million
- Market share in mobile search in China: 18.5%
- Market share of PC input software: 98.5%
- Market share of mobile input software: 70.9%
Sogou has the unique advantage of integrating social content from QQ and WeChat into their search engine results, whereas those contents are not available to the other search engines. This puts Sogou in a unique position to attract social media savvy locals and provide an abundance of search results. On the other hand, all QQ browsers also use Sogou as their default search engine.
Sogou has leveraged their most popular Chinese input software, Sougou Pinyin and allow brands to feature customizable widgets with product images and links where users can type in a brand’s name, offering brands direct visibility to the users.
Ad Format:
- Sogou Brand Zone
- Sogou Paid Search Ads
- Sogou Pinyin – PC & Mobile input banner ads
When users type in certain keywords, the banner ads will be triggered, as seen from below:
Ranked at top 3 app with more than 400 million of daily active users, it provides brands with opportunity for brand exposure, as well as instant call-to-action to attract potential customers.
Contact us now if you wish to learn more about Sogou!
Download the E-Book on China Advertising Now for FREE!
OctoPlus Media Curated Content for China Marketing Education
Discover the China market and Integrate with marketers to make better decisions and devise better marketing programs
The Complete China
Advertising Handbook (2023 Guide)
*A Preview Of Our Handbook
- Introduction of Digital Advertising in China
- Marketing Ideas & Programmatic Advertising
- 400+ Pages of Highly Curated Details
- 100+ App Details & Advertising Options
- Multiple Digital Marketing Insight Reports & App Index
The Complete China
Programmatic Advertising
Guidebook (150pages)
*A Preview Of Our Handbook
- Complete Guide to Programmatic Advertising
- Data sharing on Chinese market behavior
- 150+ Pages of Top DSPs Data and Information
Get your free China marketing E-book and get started today by filling up the details.
The completed version will be delivered straight to your inbox!!
