What China Targeting Techniques does OctoPlus Media Offer?
OctoPlus Media offers cutting-edge techniques for effective advertising in the Chinese market, utilizing advanced China targeting and proprietary platforms.
Strategies for Reaching the Chinese Market with OctoPlus Media!
OctoPlus Media offers several innovative targeting techniques that set it apart from other platforms:
- Proprietary China Data Bank™ and Ad Technology Platform: OctoPlus Media combines its own extensive programmatic media buying platforms with its precise and comprehensive China Data Bank™, enabling accurate audience targeting and maximizing advertising impact.
- CSEO (Content SEO) Approach: OctoPlus Media’s CSEO approach guarantees SEO results not only for websites but also for press releases, influencer recommendations, online reputation, and other content strategies. This is a unique approach in China for ranking high for WOM recommendations.
- WeChat Ecommerce Platform: OctoPlus Media has created a successful WeChat ecommerce ecosystem with its proprietary WeChat ecommerce platform, allowing for seamless e-commerce setup and management.
- Interactive DOOH Advertising: OctoPlus Media offers interactive DOOH advertising that captures extensive data points from its screens to dynamically change content and enhance the rideshare experience. This includes games, trivia, and other interactive content that engages riders and captures their attention.
- Retargeting: OctoPlus Media uses retargeting to improve conversion rates and offer tailor-made and ultra-targeted offers to potential customers.
- Machine Learning Integration: OctoPlus Media integrates with Google’s TensorFlow, their machine learning framework, to verify impressions and optimize ad placements.
- Dynamic Content: OctoPlus Media captures extensive data points from its screens every 2 minutes to dynamically change content and enhance the rideshare experience. This ensures that the content is always relevant and engaging.
- Contextual Targeting: OctoPlus Media’s screens adapt to the context, such as location and time of day, creating a more thoughtful and relevant advertising experience. For example, screens in New York’s Financial District on a rainy Monday at 6am would have different games, ads, and survey content than screens near JFK International Airport on a Thursday night at 9pm.
These innovative targeting techniques make OctoPlus Media a unique and effective partner for brands looking to succeed in the Chinese market.
Feel free to talk to us
Talk to our team.
It’s a team with one single shared goal, which is our client’s success. Deliver results for your business now.
It’s a team with one single shared goal, which is our client’s success. Deliver results for your business now.
Email: bd@octoplusmedia.com
