China’s Virtual Digital Human Influencer
With the rise of the virtual digital human of the metaverse concept in 2021 and the increasing demand for digital life among Chinese people under the epidemic, consumer-grade VR hardware and smartphone applications, the development of virtual digital human is rapidly heating up.
In China, there are a rising number of popular virtual digital figures. In this video, our China marketing expert and CEO of OctoPlus Media, Mia will guide you through the concept of virtual digital human influencer and introduce some most famous ones.
Presented by:
Cover topics:
Latest trends and perspective in go-to-China marketing, point of views in Chinese marketing, interviews and talks.
◆Mia Chen
Mia Chen is a growth marketing professional with 10+ years of experience collaborating with global brands to implement the most effective digital strategies to grow their businesses.
She is also invited by Google to be the Agency Trainer and Strategy Consultant for Greater China Region, including Hong Kong, Taiwan and Mainland China. Training on Digital Marketing Solutions and Data Analytics.
Mia Chen is also Search Ads, Mobile Ads, Video Ads, Display Ads, Analytics, Baidu Advertising, Facebook Advertising Certified.
Based on “China Virtual Digital Human Influencer Index Report”, virtual digital humans can be technically divided into two categories: intelligent driving and real driving, and can be divided into three categories in application: identity type (such as real virtual avatar), service type (such as virtual employee) and performance type (such as virtual idols). According to the “influence” evaluation in the report, the most popular virtual digital human in China will be analysed and evaluated as: virtual idols, virtual host and virtual employees.
Virtual Idol
China’s first ‘meta-human,’ Ayayi was created in May of 2021. In June 2021, AYAYI tied up with GUERLAIN and posted on Weibo a tour of the limited-time event “BELOVED GARDEN”.
She also joined Alibaba Group in September and became the digital navigator for the sale event “Tmall Super Brand Day”. AYAYI appeared in the image video for the “Metaverse Art Exhibition” on Tmall’s platform while the video was also published on Weibo and reached 8.79 million views.
The popularity of AYAYI has empower brands with her limitless potential as a futuristic icon as she attracted a lot of luxury brands to collaborate with her such as Burberry, Louis Vuitton, The Middlehouse hotel, Kiehl’s, P&G, and a lot more.
At present, the most well-known virtual idol in China is Liu Yexi, a virtual beauty expert who can catch monsters. Her main active platforms are Douyin and Xiaohongshu, and her specialities are monster hunting and beauty. She became popular with just one Douyin video. As an internet celebrity IP with both “cyberpunk and Chinese fantasy” styles, she has become a benchmark for the virtual idol track.
In addition, there is a 15-year-old girl named Luo Tianyi in the second dimension. She is a virtual singer and artist in Mainland China, debuted in 2012, mainly active on Bilibili platform. Her performance on 2021 Spring Festival Gala night won a huge fan base and her original protest songs and public welfare songs have won her great social value for virtual idols.
2. Virtual Host
The main representative is the sweet and friendly virtual digital person “Xiao C”, a new member of the artificial intelligence editorial department of CCTV, she is the host of the live broadcast programs for “Two Sessions” meeting of National People’s Congress, and the first live broadcast representative of “3D hyper-realistic digital human” in the media industry.
3. Virtual Employees
The typical case here is double eugenics AIYA, who debuted as a C-ranked student. She is the first “AI virtual brand officer” launched by aiBank in the financial industry. She is also an unswerving explorer with strong AI computing power, outstanding financial quotient, and versatile talents in the future of bank.
It launch a two-dimensional version on November 18, 2021 and launch NFT digital collections in the banking industry for the first time. On December 30, it will launch a hyper-realistic version, and interact with CCTVV virtual anchor Xiao C to debut. Lastly, it ranked first in the ranking of virtual employees with the highest scores of brand affinity, loyalty, communication, and innovation.
Another named “Ha Jiang”, characterized by a cool girl with blue hair, specializing in singing and fashionable outfits, “made her debut” as public welfare ambassador for Harbin Beer in 2019, and then became active on various platforms. In just two years, from the first virtual road traffic safety publicity ambassador and brand public welfare ambassador, China-chic KOL (国潮) , e-sports anchor, and then to the recent new identity “Warner’s first virtual musician”, her development has broadened the operation ideas of virtual employees, letting more brands see the new key to open the metaverse.
The application value of virtual digital human is gradually revealing themselves:
- Reconstructing the content production mode to greatly improve the efficiency and quality of digital content production.
- Redefine the fan economy and help branding more outstanding
Brand endorsements, virtual concerts, and virtual live broadcasts have become mainstream application scenarios for virtual idols and virtual anchors. The personality, words and deeds of virtual idols are controlled by the brand, which is more controllable and safer than real stars, and can be extended and applied to more diverse virtual scenes in the metaverse, realizing multi-layered communication, virtual idol IT transformation will become a popular trend, and the fan economy is rapidly rising.
- The core starting point of digital transformation, helping enterprises to improve the quality and efficiency of production and operation
For example, virtual anchors can broadcast news in real time 24 hours a day “all year round”; virtual sign language hosts can alleviate the shortage of live sign language hosts and effectively solve the communication problems of hearing-impaired person; virtual employees can play customer service, tour guide, assistant etc functional role, not only improves efficiency, but also has extended value such as companionship and care
Last but not least, let’s see what this report has to say for the “future of meta-human”:
- It is expected that by 2025, the “reproduction” speed of virtual digital human will exceed the reproduction speed of human beings on earth
- Virtual digital human will become a new interface for human-computer interaction, carrying the immersive experience of the digital world
- In 2030, more than 10 unicorn companies will be born in China’s virtual digital human race
- Technologies such as AI emotional algorithms, multimodal human-computer interaction, and brain-like science have developed by leaps and bounds driven by the virtual digital human industry
- The virtual digital human industry will give birth to new occupation such as “Vtuber”, “technical art”, Vup” etc., and the talent gap of related industries is as high as 1 million
Virtual employees have become standard in consumer goods, finance, real estate, property, education, cultural tourism and other service industries.
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