Ctrip Announced 1 Billion yuan Plan to Revive Travel Booking
【Posted on: 2020 March】
In order to promote tourism consumption, Ctrip recently announced 1 Billion yuan plan to revive travel booking on platform. The plan will involve destination government authorities, airlines, hotels, travel agencies and tourist attraction operators. Ctrip also proposed active investment subsidies for the recovery of the tourism economy, including digital marketing, financial assistance and other goals. They highly recommend that tourist attraction operators should be cooperation with advantageous social platforms and the entire industry chain. The initiative has received responses from hundreds of destinations. Some overseas regions have reached intent to cooperate with destinations such as Singapore, Israel, Australia, Indonesia and Thailand, they are launching specific measures to revitalize the tourism economy.
Ctrip Founder Jianzhang Liang
Ctrip is confident in the recovery of tourism after the epidemic. First of all, from historical experience, Ctrip flight booking saw over 200% increase in sales Y-o-Y for July 2003 and over 82% increase month on month. They also saw a major uplift in flights booking Y-o-Y for 2003 Gloden Week and 2004 CNY saw a similar travel surge compared to 2003.
Secondly, the situation is still precarious in China & around the world, the sentiment within China is turning positive – No new local cases outside of Hubei; Wuhan closes all 16 temporary hospitals; President Xi visit Wuhan. Chinese consumers are feeling more relaxed and are more receptive to seeing general advertising message now without feeling that the brands are being insensitive. The China Toursim Academy reported that 71.5% of respondents would travel after outbreak ends and everything stabilises for a while, and 20.7% would go traveling as soon as possible after the epidemic.
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