Do you see ads on WeChat Moments? What other ad types are available on WeChat and how can we run those ads?

When you’re browsing WeChat Moments, you often see ads on the feed. Moments ad is one type of WeChat native ads offered by Tencent. Now you might be wondering what other ad types are available on WeChat. Let us go through the ad types below:

1. WeChat Official Account Ad
Based on WeChat Official Account platform ecosystem, this type of ad is displayed in inventories such as inside articles, article bottom, KOL & brand mutual priced ad and video ad, looking like Official Account text contents. It’s suitable for brand activity promotion, offline store promotion, product/app promotion, coupon distribution, official account promotion, sales lead collection and mini-game promotion.

2. Moments Ad
This is a native ad displayed on Moments, looking like a friend’s post. Through billions of user traffics, Moment ad is the only online promotion platform to advertisers. It’s suitable for brand activity promotion, offline store/product promotion, app promotion, coupon distribution, official account promotion, sales leads collection and mini-game promotion.

3. Mini Program Ad
This is an ad system based on WeChat ecosystem and professional data processing algorithms to achieve cost control, considerable benefits and precise reach. Suitable for promoting brand activities, products, apps, and official accounts. Foreign companies can also use the above ads, however, please keep in mind that WeChat ads are currently only targeting users in Mainland China and cannot target overseas users.

If you are interested in WeChat ads but don’t want to spend too much energy and time into initial registration, or if you’d like to keep optimizing your WeChat ads, then get in touch with OctoPlus team today. We can help you solve all your problems! Keep following our “WeChat 100 Q&As” series and get to know more about WeChat management.