Guide to Advertisement Censorship Law in China
【Posted on: 2020 April】
Overseas companies operating in China, as well as advertising agencies, are aware of the importance of the forbidden Chinese keywords. Many companies fall into the trap of illegal advertising due to negligence of the inspection of advertising ideas or ignorance of Chinese laws, which may result in legal punishment or compensation, which may damage the brand image.
A Japan brand J company has directly translated the words “most advanced technology” and “top technology” of its official company materials and published it as a product advertisement on the company’s Chinese official website. As a result, it was determined to be illegal by the China national institutions (SAIC) and fined 200k RMB.
L’Oreal (China) Co., Ltd. was found to have violated the advertising law and fined 200k RMB for releasing false expressions words with the use effect of fictitious products regardless of age and skin condition.
According to advertisement censorship law in China, all offline and online advertisement (Baidu SEO, Wechat Ads, Weibo Feed Ads, DSP, etc.) are subject to review. Information released by KOL in the name of individuals is not included. For the latest advertisement censorship law in China, please click here.
Image resource Chinese: news report
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