Dianping & Hainan Duty-Free Marketing Strategy – China’s largest duty-free island
DianPing is China’s leading local lifestyle and transaction platform, and the world’s first-ever independent third-party consumer review website. DianPing not only provides users with information services such as merchant information, consumer reviews, and consumer discounts but also provides O2O (Online to Offline) transaction services such as group purchases, restaurant reservations, food delivery, membership, and so on.
In 2015, Dazhong Dianping merged with Meituan and they are now known as Meituan-Dianping (美团点评).
Hainan Duty-Free – China’s largest duty-free island
In the National 14th Five-Year Plan (2021 – 2025), Hainan will be built into the largest tax-free island and financial district in China. Duty-free efforts adopted the island-wide customs seal to implement zero tariffs on the trade in goods and greatly liberalized the access system of Hainan Free Trade Port.
At the same time, Hainan duty-free shops also became a hot spot for Chinese buyers during the pandemic. There is traffics volume with more than 10 million people and actual shoppers reached more than 4.48 million, together with sales exceeding 27.4 billion RMB, a year-on-year increase of 103.7%, making Hainan a consumer paradise.
New marketing opportunities for brands that wish to target Chinese consumers
Based on the current situation and opportunities in Hainan, we are working together with Dianping and developed an exclusive module for Hainan Duty-Free. This allows brands to enjoy the traffic entrance of Hainan duty-free shops for 1 whole year and help brands to promote exclusively on the topic page. It is expected to attract more than 25 million Hainan duty-free visitors throughout the year.
Hainan Dianping – Ads example
Please Contact us if you wish to learn more!
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