How and when can a brand get started with Xiaohongshu promoted ads?

To get started with Xiaohongshu promoted ads, first, you’ll need to open a brand account verified by Xiaohongshu. Without an official brand account, posts and promoted content about the brand cannot be distributed by the system. Once you have an official brand account, an influencer will need to declare their working relationship with the brand, either by @mentioning the brand’s account or tagging the brand in their post.

If you don’t have an official account but have already started a promoted campaign on the platform, it’ll be too late to apply for a verified account, which severely impacts content credibility. We recommend that brands work with Xiaohongshu micro-influencers or KOLs to create soft content. Ideally, this should be pushed with other brands so that it will pass for organic rather than promoted content. At the same time, good keyword ranking paired with Xiaohongshu SSO marketing will help you achieve optimal marketing results.

But how do you write a post that soft-sells well? How can brands gain more exposure through SSO? To get started, get in touch with the OctoPlus Media team today.

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