How did we create a red-hot shopping spot for Chinese tourists in London through RED (Xiaohongshu)

Here’s a case study about how we turn a second-hand watch store in London to a red-hot shopping spot for Chinese tourists:

New Year’s Eve, London. We helped a local vintage shop conduct a “Xiaohongshu shopper’s diary + search optimization” campaign to see how much sales we could increase for them via our SSO (Social SEO) strategy. The result? Nothing could be a clearer indication of success in bringing Chinese tourists to what was previously a shop known only to the locals! Chinese tourists have already accounted for 20% of monthly sales in just 3-4 months, as big spenders on vintage watches; accounting for 40% of the shop’s turnover and increasing December YOY sales by 40%.

While we cannot disclose the name of the shop, we can share that our seeding is in the top 8 when you search “vintage” or “Rolex” on Xiaohongshu. The sense of accomplishment from helping a customer’s business go further is truly the best New Year’s gift for us.

Building brand reputation through a combination of Word of Mouth, Baidu SEO and Xiaohongshu search optimization is one of our China Entry Team’s key strategies for brands looking to enter the China market. It’s one that’s suitable for all brands, whether you’re an online brand, big brand, small brand… or no brand!

2019 will be Xiaohongshu’s boom year, and as more brands enter the playing field, be sure to contact us and let OctoPlus Media help you create a red-hot strategy for the Chinese market!