How do you leverage Xiaohongshu to create a viral product?

Product marketing is the main reason why brands look into Xiaohongshu, a truly excellent channel through which you can generate higher brand awareness, maybe even “red-hot viral products”. But in order to achieve that, you need to target users in a smart way. Here are the 3 hacks on how:

1. Integrating quality posts with SSO. Regular publication of quality content – especially by a team familiar with the platform rules and have practical SSO experience – in front of engaged users ensure effort efficiency

2. Selecting the right KOLs. Use big data to screen for the right influencers, choosing them based on their areas of expertise, fan bases, and image. KOL fees are generally CNY2,000 per post or above

3. Building brand loyalty. Engage your fans further with programmes and deals exclusively for loyal customers, and close the gap between brand and user.

So how can you make sure your Xiaohongshu marketing activities reach the right audience? Get in touch with the OctoPlus Media team today to start planning the most optimal marketing strategy for your brand.

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