Insight Report - Marketing Value of China Beauty App Users
【Posted on: 2020 April】
In the vertical market segment of female users, beauty camera apps are integrated into the daily lives of more users. Because it captures the commonality of women who love beauty, love post, and indulge in this, as well as the help of O2O, big data, and cloud computing for “her economy”.
As of December 2019, the MAU of beauty camera apps has reached nearly 300 million, the MPR of apps was 20.3%, and the overall user scale continued to expand. According to the research report, female users of Wuta-cam(a popular beauty camera app in China) accounted for 88.8%, most of them were unmarried and relatively young. From the perspective of basic user portraits, mainly young unmarried women, the vertical user group can enable much-targeted advertising and marketing to reach the target population accurately, and effectively improve the overall product marketing effect.
Camera Apps in China
As the entertainment methods of Chinese users become more diversified, the usage scene of beauty camera APP, which focuses on the intelligent beauty camera function, are becoming more and more abundant. From Chinese mainstream beauty camera apps such as Beauty, Faceu, and Wuta-cam, in addition, to meet user beautification photos of demand, these apps are key development social function, pay attention to social platform sharing, use as big data to increase fans number and link to the user and commercial product, It will provide more breakthrough for marketing.
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