Introduction | Must-Know FAQs for International Brands on Xiaohongshu
With the rapid development of the Chinese internet, Xiaohongshu (Little Red Book) has become the preferred platform for many overseas brands entering the China market.
To help international brand owners better understand Xiaohongshu operations, OctoPlus has compiled a list of common Xiaohongshu FAQs. This note is highly recommended for international brand owners to like and bookmark.
1. How many accounts can one person authenticate with real-name verification?
One ID card can only authenticate one account.
2. How many business accounts can one business license verify?
One business license can verify up to three business accounts.
3. How many Xiaohongshu accounts can one phone number register?
One phone number can only register one Xiaohongshu account.
4.Can one phone log in to multiple Xiaohongshu accounts simultaneously?
One phone can only log in to one Xiaohongshu account at a time, but you can switch between three different Xiaohongshu accounts.
5.What are the benefits of authenticating a professional account? Can you operate without it?
Authenticating a professional account is like obtaining a ticket for commercial activities, such as accepting brand collaboration ads, opening a Xiaohongshu store, or promoting posts. Without authentication, many functions will be limited. It’s recommended for businesses to open a professional account.
6.What are the requirements for opening a Xiaohongshu store?
After authenticating as a professional account, you can open a Xiaohongshu store. However, there are category requirements; some categories, such as skincare and medical fields, require industry qualifications.
7. How are Xiaohongshu account followers categorized?
Generally, accounts with less than 5,000 followers are considered personal accounts. Accounts with up to 10,000 followers are beginner influencers (KOCs), 10,000 to 50,000 followers are mid-level KOLs, and over 50,000 followers are top KOLs.
8. Should new creators open a personal or business account?
Personal accounts are more suitable for bloggers, while business accounts require a business license. If there’s a strong need for traffic, it’s recommended to open a business account.
9.Will modifying a post after publishing restrict its reach?
No, it won’t. After publishing, you can observe the natural traffic and interaction within the first three hours to adjust the cover image or title. However, frequent modifications are not recommended; 2-3 adjustments are sufficient.
10.Can videos from other platforms be posted on Xiaohongshu?
Yes, as long as they are your original videos and you remove any watermarks from other platforms.
11.Can you privately send WeChat numbers on Xiaohongshu?
You can, but if you do it frequently, the system might detect it. Use different secret codes or images, and avoid frequent private messaging. The level of monitoring varies by category, so it depends on the platform’s review process.
12.What is a good click-through rate for a single post?
A click-through rate of 10% or higher is considered high. A rate between 5-10% indicates good quality.
13.How often should you update weekly?
It’s ideal to post at least one note per week; two per week is optimal.
14.What is the ideal length for video posts?
Videos should be between 2-5 minutes long; longer videos may lose viewers’ patience.
15.Can you include links or direct traffic to other platforms in private messages or comments?
No, if Xiaohongshu detects this, the messages will be automatically blocked, and serious violations may lead to account suspension.
16.What are the best times to post notes for optimal traffic?
The best times are early morning (6:00-8:00), afternoon (11:00-13:00), and evening (17:00-21:00) where users are mostly active. It’s recommended to test posting during these three periods.
Xiaohongshu Post Material Specifications
Text and Image Notes
1. Text should be within 1000 words, ideally around 600 words.
2. Image dimensions should be between 1:1 to 3:4, with a width of around 1280px; formats: JPG, PNG.
3. Each note can include up to 18 images; the first image should be appealing. Avoid white borders and watermarks from other platforms.
4. Note text: Avoid using only pinyin or mixed pinyin and characters; avoid typos and sensitive advertising words.
Video Notes
1. Video length should be within 5 minutes; formats: MP4, MOV (videos over one minute can only be uploaded, not recorded directly).
2. Video dimensions should be 9:16, 3:4, or 1:1, with a resolution around 720p; the video should be clear.
3. Video frame rate should be 25-30 frames, with H264 encoding.
4. Note text: Avoid using only pinyin or mixed pinyin and characters; avoid typos and sensitive advertising words.
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