Maimai and Douyu Available Programmatically via selected DSP
【Posted on: 2020 April】
Maimai (脉脉), China’s biggest rival to global professional networking giant Linkedin; Douyu（斗鱼）, popular e-sport related live streaming platform in China. These two platforms announced that connect with DSP and will access programmed purchase officially.
Douyu, one of popular e-sport related live streaming platform in China, with 250 million registered users and 162 million average MAU. The Douyu’s users have high acceptance, payment habits and high stickiness, etc. 60.2% are between the age of 18 and 27 years old, it shows the younger characteristics. Among them, single male users are dominant, over 77.5% of users are males. Users’ consumption habits are stable and influenced by advertisements.
Maimai, “China’s LinkedIn”, it is the first China-based career and social-networking platform. Currently, it has 80 million high-value real-name users. With the real social profile, Maimai has accumulated an exclusive social database. It achieves the accurate target through four big data dimension which is targeting regional, gender, career and industry. It makes advertising more efficient, but some customers are scared away by the price: from 20 RMB/CPC. So DSP can perfectly reduce the cost of launching on Maimai platform, which is convenient for enterprises to better formulate advertising strategies.
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