Marketing to Chinese Travellers on Qunar: Insights and Strategies for China's Leading Online Travel Booking Platform
In recent years, the Chinese online travel market has experienced tremendous growth, thanks to the rising popularity of online booking platforms like Qunar.
What is Qunar?
Qunar is a leading Chinese online travel booking platform that allows users to search, compare and book flights, hotels, and other travel services. With 600 million users and 2.04 billion monthly active users downloads, Qunar has become one of the most popular travel websites in China.
Qunar, one of China’s largest travel platforms, offers businesses an opportunity to advertise their products and services to a large audience. With its extensive reach and engagement, Qunar has become an attractive platform for business to advertise their travel-related products and services in China. In this article, we’ll explore Qunar advertising and provide you with a comprehensive guide on how to advertise on Qunar in China.
Qunar User Profile
Qunar platform attracts a diverse range of users, from young and tech-savvy travelers to high-net-worth individuals with a passion for self-drive tours. Here’s a closer look at Qunar user profile:
- The high-potential user group
The high-potential user group consists mainly of white-collar workers aged 26 and above. They are highly educated, with 63.7% holding a bachelor’s degree or above. This group includes a significant number of post-95 female users, who make up 59.5% of the group. And when it comes to travel, they know what they want – 41.5% of post-90s users prefer to rent a car through Qunar
- The high-net-worth user group
If you’re looking to target high-net-worth individuals, look no further than Qunar high-net-worth user group. This group includes a large proportion of users aged 27-35, with a significant number of parent-child travelers. And they have the means to indulge their passion for travel – 49.2% of users in this group have a monthly household income of over 30,000RMB. They also have a strong preference for self-drive tours, with 50.6% of users in this group choosing this type of travel in 2020.
And if you’re looking to target male users, Qunar high-net-worth user group is a great place to start – 51.9% of Qunar’s male users are part of this group. They are primarily located in first- and second-tier cities, with 68.9% of users hailing from these areas.
Types of Qunar Advertising
Qunar offers various types of advertising options for businesses to choose from, including:
- Display Ads: These are ads that appear on the Qunar website and app.
- Search Ads: These are ads that appear when users search for travel-related keywords on Qunar.
- Brand Zone Ads: These ads appear in the Qunar Brand Zone, a dedicated section on the Qunar website for brand promotions.
Qunar advertising uses a bidding system, where businesses bid for ad placement based on their desired target audience and ad placement options, The bidding system is based on a cost-per-click (CPC) model, where businesses only pay when a user clicks on their ad. Qunar also offers a daily budget option, which allows businesses to set a maximum daily spend for their ads.
Ad Formats
Qunar offers various ad formats for businesses to choose from. These formats include:
- Image Ads
- Video Ads
- Text Ads
- Carousel Ads: These ads consist of multiple images or videos that users can swipe through
Targeting Options
Qunar offers several targeting options to help businesses reach their desired audience. These options include:
- Demographic targeting: Target users based on age, gender, location, education level, occupation, and other demographic information
- Interest targeting: Target users based on their interests, such as travel, sports, fashions, and more
- Behaviour targeting: Target users based on behaviours on Qunar, such as searches, clicks, and bookings
Tips for Advertising on Qunar
Here are some tips to help businesses make the most of Qunar advertising campaigns:
- Use high-quality and appealing visuals that are relevant to your product or service
- Use concise and compelling ad copy that highlights the benefits of your product or service
- Incorporate a clear and prominent call-to-action (CTA) that encourages users to take action
- Conduct thorough keyword research to ensure you are targeting the right keywords for your business
- Leverage Qunar’s targeting options to ensure you are reaching the right audience for your product or service
- Monitor your campaigns closely and adjust your strategy as needed to ensure you are generating a positive ROI
In conclusion, Qunar is a highly attractive platform for businesses looking to advertise in China’s online travel market to reach a large and engaged audience in China. By understanding Qunar’s user profile, various ad types, and ad formats, and leveraging its advertising options, businesses can create effective Qunar ads that engage and drive positive results for their campaigns. With its extensive reach and engagement, Qunar advertising is a must-have in any business’s marketing strategy in China’s travel industry.
So why wait? Start advertising on Qunar today and reach your ideal customers! Contact us in the form below to find out more!
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