Necessary China Marketing Tool Kits for Marketer
【Posted on: 2020 October】
Sorting out some tools that you must know as a marketer. The following planning tools can help the marketing planner to complete the planning work smoothly.
1. Taobao series background data
- SYCM（生意参谋）
Marketers can use SYCM tool to do market trend insights, analyze market categories, analyze competing products and brands, and structure planning and analysis of store operations.
Website: https://sycm.taobao.com/
2. E-commerce plug-in
- Little W (小W神)
“Little W” can mainly help to restore the transaction index, download and download the main picture/video, analyze, detect new products, analyze new products of Douyin promotion and new products of Taobao store, and analyze competing products, so as to understand the latest market trends of competitors.
- Super W (W超人)
“Super W” is mainly a plug-in used in e-commerce pages to make up for Little W’s function in operation analysis. It can quickly see the number of people paying for product, visitors, transaction amount, purchase rate, 30-day GMV, conversion rate, UV value, customer unit price.
- 58 Tu (58图)
“58 Tu” is a website that can help planners find the e-commerce pages of brands during past festivals for reference.
Website: http://www.58tu.com/Top/index.html
3. Advertising marketing case website
- DIGITALINE（数英网）
Advertising marketing cases/articles/agent index comprehensive recommendation TOP1, providing multiple marketing messages
Website：https://www.digitaling.com
- ADGuider
Advertising creative intelligent search tool, which can search intelligently according to the combination of category, brand, festival, star, countries and other intelligent search words.
Website: https://www.adguider.com
- TOPYS
A variety of international case studies can be searched. TOPYS has also interviewed more than 100 top global creatives, with more than 30,000 original articles, and provided more than 1 billion reading opportunities for more than one million users.
Website: https://www.topys.cn
4. Media/Channel background data
- Feigua (飞瓜)
Short video ecological service platform mainly provides background data of Douyin, Kuaishou and Bilibili, such as: “KOL data, KOL list according to industry labels, product sales and page views list according to industry labels, and live-streaming sales list.
Website: https://www.feigua.cn/?chl=baidu-dy
- Doushang Eye (抖商眼)
With the function of live-streaming monitoring, user can monitor the KOLs, the number of sales, sales volume, online user, and cumulative number of viewers. These points is good for merchants and anchors.
Website：https://doushangyan.com/monitor/live/?uid=58544496104
- Weibo Yi
User can check Weibo, WeChat, XHS KOL, ranking quotation, etc. to be a reference.
Website: http://www.weiboyi.com
- Souxiu (搜秀)
Soxiu is an analysis platform that specializes in viewing the data of Xiaohongshu.
Website: https://souxiu.cn/index/
5. Advertisement censorship law
- New advertising law prohibited word search tool
Check whether brand advertising words comply with the new advertising law
Website: https://zbp.toyean.com/tools/
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