OctoPlus Media 2020 Year In Review
2020 has been a challenging year, to say the least. Our cross border tourists marketing line was under a bit hit at the beginning of the year, however luckily we bounced back pretty quickly and fought a good fight together with our key clients and partners.
A few key highlights & solutions:
Live-Streaming Services
○ From the beginning of 2020, we leveraged our past 2 years’ Taobao livestreaming experience to help WeChat Cross border Team, Douyin Cross border Team successfully pulled off some landmark case studies in cross border livestreaming. Such as:
- Sasa WeChat livestreaming in Hong Kong;
- Zhangshaohan (Celebrity) Livestreaming on Douyin;
- Yangkun (Celebrity) Livestreaming on Douyin;
- Taobao Macau 11.11 Live Party
○ OctoPlus Livestreaming Incubator: Your own brand livestreaming studio in Shenzhen. By providing a one-stop live broadcast solution, from inviting high-quality KOLs, planning exclusive brand content, providing exclusive live broadcast rooms, high-quality equipment and production team, excellent live broadcast assistants and services to improve the cost-effectiveness of live broadcast activities, thereby accelerating the promotion of brands. See case studies of Meadjohnson Livestream Series with OctoPlus Incubator.
○ Government and big offline to online forum livestreaming. See SmartHK example.
○ Webinar Livestreams. See examples from 10+ HKTDC Webinars completed, strategized and hosted by us; Online webinars for Hong Kong University of Science and Technology Univeristy
China Data Bank
○ China Data Bank™ is an UnDMP – a new class of data solutions that is focused on providing the right data solutions to all advertisers and without the overhead of complex data requirements stipulated by China Government.
○ China Data DSP & Trading Desk – Our flagship solution for all programmatic options in China. Our proprietary DSP connects to major exchanges and our solution has access to over 30 private biddable platforms.
China WeSales
○ ChinaWeSales is a complete end-to-end e-commerce solution for brands that are trying to enter China with no prior sales or setup.
○ CDF (China Duty-Free) and LDF (Lotte Duty-Free) will connect with overseas brands to conduct a series of marketing campaigns and live streaming activities with the largest Duty-Free stores in China and South Korea with our services. With this, the travel retail brands can transform previous offline into online e-commerce campaigns. We have multiple solutions to market products directly to Chinese consumers regardless of whether they are in duty-free shops in China or Korea.
○ The complete solutions for CDF and LDF’s Cross-border WeChat mini program are provided by The Big Three alliances (OctoPlus Media, Trello under Ymatou, Hipopay), a one-stop cross-border solution specialist. We have built this cross-border e-commerce solution into a mature WeSales (WeChat Mini program SaaS) system, which is specially designed for medium-sized and large enterprises wanting to sell to China.
China Private traffic
○ China Private Traffic is a marketing method where communication with customers is funnelled into private pools where brands can have complete control without any costs to 3rd party platforms.
What is in store for 2021?
I am very proud of our achievements within such a short period. Our cutting edge solution, full transparency & commitment to provide that using a verified 3rd party services makes it a unique value proposition that will be hard to beat.
Entering 2021, we are ready for more innovations:
- We are dedicated to make better use of livestreaming technology to help brand accelerate.
- Douyin short video will continue to be a great hit in 2021. We have recruited more creative talents to get ready for the short video outburst to come.
- OctoPlus will participate in Douyin “Big Heath” MCN. We will sign multiple hospital and medical orgnazations to incubate a line of professional doctobers to be come the KOL on Douyin. This will be a very big and amazing initiative in 2021.
- Stay hungry, stay foolish. There are always more to come in 2021!
From all of us here, Wishing you all a very Blessed Christmas & a Happy New Year!
Feel free to talk to us
It’s a team with one single shared goal, which is our client’s success. Deliver results for your business now.
