OctoPlus Media Partner with iQIYI to Launch "Youth with You International" Brand Sponsorship Recruitment
China’s Hottest Global Idol Competition, Chinese version of American Idol and Britain’s Got Talent
OctoPlus Media is thrilled to announce its partnership with iQIYI, one of China’s largest video platforms, to launch the brand sponsorship recruitment for “Youth with You International,” a groundbreaking idol group competition show, Chinese version of American Idol and Britain’s Got Talent.
1. Importance of Entertainment Program Brand Sponsorship in China's Marketing
Brand sponsorship of entertainment programs has become increasingly important in China’s marketing landscape. As consumer preferences evolve, brands are seeking innovative ways to engage with their target audiences. Entertainment programs offer a unique platform for brands to showcase their products, build brand awareness, and create lasting connections with consumers.
2. iQIYI's Market Share and Target Audience in China and International Markets
3. Introduction to "Youth with You" - Idol Group Competition Show
“Youth with You International” is an exciting idol group competition show that brings together 100 talented young individuals from various countries and regions around the world. The program features four senior groups specializing in singing and dancing as Star Mentors, who will guide and support the trainees through four rounds of challenging stage tasks. The show aims to create a StarLight Campus, where young talents can learn, grow, and showcase their skills on a global stage.
Youth With You International is the must-sponsor idol competition of 2024. This groundbreaking show has taken the world by storm, trending in 15 countries and sweeping Twitter trends. With over 100 trainees from around the globe competing, Youth With You International offers unparalleled reach and engagement. The numbers speak for themselves:
- 4,307 hot searches across all platforms in a single season
- 54.5B super topics on Weibo
- 92 trending searches during the final week, with 9 reaching #1
- 2906 hot searches across the iQIYI network
- 400M+ views on YouTube
Sponsoring Youth With You International provides:
- Exposure to iQIYI‘s 32M+ global social media fans
- Branding on the show, app, and official merchandise
- Opportunities for product placement and co-branded content
- Activation at the live shows and themed pop-up stores
“Youth with You International” offers a range of brand sponsorship opportunities, including:
- Exclusive Sponsorship: A comprehensive sponsorship package starting at approximately 15 million yuan.
- Co-Branding Sponsorship: A co-branding sponsorship package starting at approximately 5 million yuan.
- Regional Sponsorship: A regional sponsorship package starting at approximately 2 million yuan.
- Targeted Partnerships: OctoPlus Media is also open to targeted partnerships with fashion brands, allowing them to collaborate with the show’s contestants during training and throughout the program.
This unique opportunity will provide brands with extensive exposure and the chance to showcase their products to a global audience.
Content and Advertising Cooperation:
OctoPlus Media has established strong partnerships with major Chinese media outlets and is open to content and advertising cooperation opportunities. If you are interested in collaborating with us, please feel free to contact us at any time.
For more information or to discuss potential brand sponsorship opportunities, please contact OctoPlus Media at https://www.octoplusmedia.com/ or email us at bd@octoplusmedia.com.
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