OctoPlus Spoke at Get Social Hong Kong Event about China Social WOM Marketing trends
2019 Jan, Hong Kong OctoPlus CEO Mia Chen and Social Media Strategist Iris Jiang gave a speech at Get Social Hong Kong event sharing the latest social media trend in China.
In their speech, they analyzed the 8 touch-points of brand exposure for Chinese consumers before they buy and as a result how to effectively market and influence their marketing decisions. They pointed out China has entered a Post-Traffic Era in which paid traffic is getting more expensive while gaining less credibility so Chinese will go to Baidu Search, Xiaohongshu Search to research for peer reviews and brand recognition.
OctoPlus unique Chinese marketing solution perfectly integrates PR, Online Reviews, Influencer Marketing with SEO Matrix Techniques (e.g. SEO on Baidu, Xiaohongshu, Tmall, WeChat, Zhihu etc.) to maximize the sales generation.
Thinking of ride on the WOM trend in China? Create a top-seller product or a red-hot shop for Chinese tourists, be sure to contact OctoPlus Media to help you get started right away.
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