China Marketing Insights Monthly Newsletter [January 2023] Hello There, Welcome to 2023! What a great start to the year. In this newsletter, we cover several marketing reports as well as research on China’s outbound tourism. Next, we look at 4 very interesting marketing reports in China – 1) Youku Screencast Interactive Advertising Marketing – an […]
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2022 China KOL Marketing Overview and Strategy In 2022, the number of mobile internet users in China has increased, and the number of monthly active users of the leading media platforms including long and short videos, social media, and e-commerce platforms has stagnated. Consumers are more distracted, they follow their interests to search for content,
China Marketing Insights Monthly Newsletter [November 2022] Hello There, Welcome to our November newsletter. We have worked on several insights reports – 1) 2022 China KOL Marketing Overview and Strategy– an excerpt from the report by Group M and Miaozhen on KOL marketing strategies; 2) 2022 China Basketball Consumption Trends and Insights – we highlighted
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Content Seeding in China – How Brands can Increase Sales through Content Seeding In China, it is very common for brands to adopt product-craving strategies on social media to attract more consumers and increase sales. Content such as recommendations for good items and sharing experiences are common ways of product craving. They target users’ desire
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China Regulations – Provisions on the Administration of Internet Pop-up Information Push Services This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, March update, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising, IP Location Regulations , Didi US$1.2 Billion Fine, Measures for Security Assessment of Data Export China’s new regulations on
China Marketing Insights Monthly Newsletter [October 2022] Hello There, Welcome to our October newsletter. A new regulation “Provisions on the Administration of Internet Pop-Up Information Push Services” has been officially implemented since September 30, 2022. In the latest regulatory updates that happen in China, we highlight the requirements internet pop-up information push services shall comply
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Marketing to Chinese tourists Discover online and O2O marketing strategies using Xiaohongshu, WeChat, Baidu, KOLs, micro-influencers, LBS and SMS. 72% of Chinese tourists rely on online reviews when planning their trip Affluent Chinese tourists tend to base their travel-related decisions on online reviews by other travellers. They compare destinations, and look for discounts and deals
2022 LUXURY INDUSTRY INSIGHTS 【Posted on: 2022 April】 2022 LUXURY INDUSTRY INSIGHTS The luxury industry report made by Miaozhen System and Mininglamp Technology observes and analyses the traffic and strategies of luxury goods on social media, brand communication, crowd observation, hot topics and market trends, and publishes six luxury goods industry reports. Brand product categories
Jiemian – China’s influential and original financial news app Jiemian News is an influential and original financial news media in China, founded by Shanghai United Media Group in September 2014. With financial and economic topics as its core, Jiemian News has four major content sections and more than 40 content channels. In 2017, Jiemian News
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China Internet “Native” Gen Z Insights Report 2022 by QuestMobile Born seamlessly into the age of the internet era, Gen Z is deeply influenced by digital information technology, smartphones, mobile videos, etc. QuestMobile has released the Gen Z Insights Report 2022, which provides an in-depth analysis of the purchasing power of the “native” Gen Z,
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