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Deep-dive of Tencent Smart Retail WeChat Mini Program – Retail Industry

Deep-dive of Tencent Smart Retail WeChat Mini Program – Retail Industry 【Posted on: 2020 May】 This mini program acts as a retail service collection and recommendation platform that directly targets consumers. Users can easily enter the mini program via WeChat Pay. Online shopping mall: The mini program incorporates big brands and popular offline stores like […]

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Marketing to Chinese Tourists for Hotel Booking App Download - China Data Bank - Agoda

Marketing to Chinese Tourists for Hotel Booking App Download | China Data Bank | Agoda

Marketing to Chinese Tourists for Hotel Booking App Download | China Data Bank | Agoda Drive higher app downloads & sales via controlled A/B testing  Project Overview Advertiser: Agoda Objective: A/B Testing, boost the app download & sales   Highlights OctoPlus Solution: China Data Bank + DSP Location: Tier 1 & 2 cities Targeting 2

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Insights Report – 11.11 Celebrities Marketing Report

11.11 Ecommerce Platform Chinese Celebrities Marketing Report 【Posted on: 2021 December】 According to the “2021 Double Eleven Data Report” released by the WEIQ celebrity platform for Double Eleven this year, celebrities are still an important means of brand marketing. And this year’s Double 11 marketing content is the main core, and live broadcasts on major

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China Tech Crackdown December Update on:Anti-monopoly, PIPL, Advertising law

China Tech Crackdown – December updates 【Posted on: 2021 December】 CHINA TECH CRACKDOWN – DECEMBER UPDATES We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates, October Update & November Update. Before we dive into all the doom & gloom, let us start

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2021 Xiaohongshu Brand Marketing Manual 【Posted on: 2021 November】 2021 XIAOHONGSHU BRAND MARKETING MANUAL Yien Century Data Technology conducted a brand marketing analysis based on the consumption industry of Xiaohongshu this year. Xiaohongshu, as the “content seeding” aggregation place of major brands, realizes the transformation from “content seeding” to “content syndication” through live streaming e-commerce,

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China Tech Crackdown Latest Update on: Anti-monopoly, PIPL, Advertising law

China Tech Crackdown – November updates 【Posted on: 2021 November】 CHINA TECH CRACKDOWN – NOVEMBER UPDATES We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates, October Update. November has been a very busy month for China policymakers, several new draft

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OctoPlus’ Tips for Making 11.11 Shopping Festival Promotion a Success

11.11 Shopping – Tips For Success 【Posted on: 2021 October】 11.11 SHOPPING – TIPS FOR SUCCESS It’s been more than ten years since the first Double Eleven Shopping Festival. It has become one of the most important marketing activities of major e-commerce platforms. As the years have passed, with more insights, the strategy needs to be

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China Mobile Internet User Profile Analysis Semi-Annual Report 2022

2022 CHINA MOBILE INTERNET SEMI-ANNUAL SUMMARY 【Posted on: 2022 August】 2022 CHINA MOBILE INTERNET SEMI-ANNUAL SUMMARY In response to the development of China’s mobile internet market, QuestMobile has made an overall market summary in the first half of 2022. The report “2022 China Mobile Internet Semi-annual Report” highlights relevant development and changes and future insights

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Necessary China Marketing Tool Kits for Marketer

A Necessary Marketing Tool for Marketer in 2020 【Posted on: 2020 October】 A NECESSARY MARKETING TOOL FOR MARKETER IN 2020 Sorting out some tools that you must know as a marketer. The following planning tools can help the marketing planner to complete the planning work smoothly. 1. Taobao series background data SYCM(生意参谋) Marketers can use

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China Blocked the Live-streaming of “Big Stomach King” in fight against Food Wastage

China Blocked the Live-streaming of “Big Stomach King” in fight against Food Wastage 【Posted on: 2020 August】 CHINA BLOCKED THE LIVE-STREAMING OF “BIG STOMACH KING” IN FIGHT AGAINST FOOD WASTAGE The behaviour of some food vloggers entails serious wastage of food in China. On August 13, Chinese state broadcaster CCTV criticised online eating programmes that

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