AR Games WeChat Miniprogram to Engage with Offline Shoppers | L’Occitane
L’Occitane WeChat Mini Program AR Games
Project Overview
- Objective: International brands are gradually improving their omni-channel capabilities in order to provide a seamless customer experience by integrating both offline and online strategies. WeChat is one of the most effective channels to reach Chinese consumers. OctoPlus Media designed and developed unique multiple WeChat mini-program (AR games) for L’Occitane in response to the “Earth Day”, integrate with brand characteristics of L’Occitane, which attracts users’ attention and enhances brand’s reputation while promoting sales at the same time.
Highlights
- OctoPlus Media designed and developed several AR game mini-program for L’Occitane, using exquisite animations and designs, combined with brand characteristics, in response to Earth Day. This helps to increase brand interaction while attracting users’ attention, making shopping with L’Occitane enjoyable.
Targeting
- AR Camera Gift Hunt：Turn on the camera to locate pictures of Earth-friendly products in L’Occitane offline stores, snap photo and exchange for gifts
- Exquisite Holiday Photos：Upload personal photos, choose different styles of design, generate unique posters, share it on WeChat Moments to redeem free gifts
