Attract Chinese Tourists and Car Lovers via DSP Marketing | China Data Bank | Suncity Group, Macau
To attract car lovers to watch auto racing game in Macau and book hotel in Sun City
Project Overview
- Advertiser: Sun City, Macau
- Objective: To attract car lovers to watch auto racing game in Macau and book hotel in Sun City
Highlights
- To increase the hotel bookings by targeting tourists who are car lovers, especially from Greater Bay Area to watch the auto racing game in Macau.
Results
- Over 20 million impressions were recorded from the campaign
