B2B Content Marketing: WeChat Webinars & Livestream for HKTDC
Sharing knowledge and information about foreign trading to traders and suppliers through live webinars on WeChat
Project Overview
Advertiser: Hong Kong Trade Development Council (HKTDC)
- Objective: To educate traders and suppliers and convert them to become the partners of HKTDC through live webinars.
Content/Strategy
- How foreign traders grow during the current complex situation?
- New strategy for digital marketing and KOL marketing.
- Live broadcast of Cross-Border Trade Development Exchange Summit by HKTDC & Google.
Achievement
- Thousands of viewers during the live webinars.
- The number of WeChat Official Account visitors increased significantly.
- Brand awareness and user retention have improved.
