Baidu SEM Case Study on Expanding to all Chinese Search Engines to Capture Sales | SaSa Hong Kong
Attract online users to make purchases on website and increase brand awareness to attract mainland customers to their stores in Hong Kong
Project Overview
- Advertiser: Sasa Hong Kong
- Objective: The brands need to attract more online users to make purchases on their website and increase brand awareness to attract more mainland consumers to their stores in Hong Kong.
Strategy
- Establish a high-quality Baidu placement structure to help brands stably input more user sources; increase a variety of cost-effective channels, and launch on Baidu, Sogou, and 360 brand areas in order to attract more high-quality users and generate conversions from platforms with weak competition.
Results
- The overall project ROI has been greatly improved
- Refinement attracts the target users that the brand wants to find
- User repurchase rate is good; churn rate has reduced to a low level.
