Precise Health and Fitness Chinese Audience Targeting | China Data Bank | Foot Locker
Promote new store opening in Guangdong & Macau
Project Overview
- Advertiser: Foot Locker
- Objective: Branding & Awareness
Strategy
- OctoPlus Solution: China Data Bank + DSP
- Location: Guangdong & Zhuhai, and Macau
Results
- Interest: Sports and Healthy living
- OTA data – flight and hotel bookings to Macau
- Union Pay System – to identify past purchases of sports apparel