Marketing to HNWI Chinese in Singapore | China Data Bank | HSBC
Enhance brand’s influence and precise targeting
Project Overview
- Advertiser: HSBC
- Objective: Enhance HSBC’s influence in the Chinese community in Singapore and attract precise “high-net-worth individuals” to use HSBC’s services.
Highlights
OctoPlus Solution: China Data Bank + DSP
- Through China Data Bank’s accurate overseas population data positioning, brand advertising is directly communicated to the corresponding population. Good result has been achieved on the targeting specific asset amounts, user attributes, spending power, investment methods
Results
- Brand exposure had increased 570% during the ad run
