China Market Research for Tourism Board - Chinese Travelers' Research in Destination Country
Using China Data Bank to conduct big data analysis of precise target groups
Project Overview
- Client: National Tourism Board from Country X
- Objective: Research Report & Data Analysis
Highlights
OctoPlus Solution: China Data Bank & China Go-to-Market Research
- Method: Using China Data Bank to conduct big data analysis of precise target groups, provide the Tourism Administration with analysis on Chinese tourists vising Country X, and distinguish the attributes of the wealthy and on-rich, and help them to better understand the Chinese tourists visiting Country X, analyze their behavior and formulate follow-up promotion strategies.
Analysis
The analysis includes:
Basic data analysis of Chinese tourists visiting Country X
Analysis of the attributes of Chinese tourists visiting Country X
The overall intention and consumption data analysis of Chinese tourists visiting Country X
Analysis and Comparison of the Attributes of the Rich and Non-rich Chinese Tourists to Country X
Consumption analysis and cognitive intention analysis of the affluent and non-rich Chinese tourists visiting Country X
Analysis of the behavior of the wealthy and non-rich Chinese tourists visiting Country X
