Chinese HNWI and Luxury Shopper Target Audience Marketing | China Data Bank | GUCCI
Increase awareness of newly launched Gucci Bloom amongst Chinese travelers in Australia
Project Overview
- Advertiser: GUCCI
- Objective: To create awareness among-st Chinese travelers
Strategy
- OctoPlus Solution: China Data Bank + DSP
- Location: Chinese travelers in Australia
- Targeting: Keyword re-targeting; Affluent audience with high spending capability; Only Premium Video apps
Results
- 20% lower CPM
- 25% Additional Clicks
