How to Create a Must-Visit Shopping Spot for Chinese Tourists on Xiaohongshu
Driving awareness and generating sales through a CSEO campaign boosted by WOM
Summary
- We were tasked with marketing a local vintage watch shop – that was previously only frequented by local customers – to Chinese tourists, unlocking a new revenue stream.
Achievement
- After a 3-month campaign on Xiaohongshu, Chinese tourists accounted for a 40% YOY increase in sales over Christmas
- Chinese tourists also now account for 20% of monthly sales generated
- 500+ engagements on Xiaohongshu
Content Angle
- A must-go vintage shop in London for good deals
- Checking out London’s hottest vintage Rolex shop
- Don’t worry about fake goods – a guide to buying genuine vintage watches in London
SEO keyword results
- ‘London Rolex’: #2, #3, #4 and #7 on Xiaohongshu
- ‘London watches’: #1, #4 and #8 on Xiaohongshu
