First Cross-Border WeChat Live Streaming For SaSa Hong Kong
Helped SaSa Hong Kong to sell to China with cross-border live streaming on WeChat mini program.
Project Overview
First cross-border WeChat live streaming on WeChat mini program, also the first in Hong Kong to do so!
We helped SaSa Hong Kong to start selling their cosmetics products to China via live streaming.
Content/Strategy
- Invited Phoenix TV host – Jade Lin to host the live stream
- Jade collaborate with 5 Beauty Advisors from SaSa to introduce different skincare and cosmetics products
- Lucky draws, discount vouchers were given during the live stream.
Achievement
- Over 33K viewers, 12K comments and 25K likes were recorded
