Hainan Duty Free & L'Occitane Livestream Marketing to Promote Sales in Duty Free Shop
L’Occitane Haikou CDF Duty Free Shop Live Streaming @Sina YiZhiBo Platform
Project Overview
- Campaign: L’Occitane Haikou CDF Duty Free Shop Live Streaming @Sina YiZhiBo Platform
Idea & Point
Invite well-known beauty KOL XiaoYeDouZi from Mainland China and live host of CDF China Duty Free Shop to share spring skin and hair care experience. Highlight on L’Occitane cherry blossom series products and hair care products during live streaming.
- The duration of the live streaming is 1 hour on Sina Weibo [YiZhiBo] CDF Haikou Riyue Square Duty Free Shop official account.
- The live streaming had included 4 interactive lottery activities for users for participation to create higher viewership and live streaming engagements.
- Beside promoting the key products, the live streaming also promotes the channels for public to do their purchasing. Other than purchase at L’Occitane Haikou Riyue Square, public can also search for CDF Hainan Duty Free WeChat Mini Programs on WeChat or search the official website of CDF Hainan Duty Free on computer.
Results
- The live streaming of L’Occitane has reached 41.507 million views.
- 39.35 million likes and 13,830 comments were recorded, the highest online viewing was 3.972 million.
Strategy
