Promote Social Proof for HealthCare Brand Entering China via Zhihu and WOM Marketing
Entering the China market successfully as a healthcare brand through Zhihu and WOM
Summary
We helped an overseas healthcare start-up brand launch in the China market, garner social proof and positive brand sentiment, and raised their sales volume.
Achievement
- After just 3 months of CSEO efforts, the brand successfully entered the China market, raised brand awareness in Chinese consumers and experienced a noticeable increase in sales
- 30,000+ views on Baidu CSEO articles
Content Angle
- Which healthcare brands are worth buying from?
- No need to ask which healthcare brands are good – industry secrets revealed
- Which brand of fish oil is more highly recommended?
SEO keyword results
- ‘Which healthcare brand is best’: #1 on Baidu
- ‘Which fish oil to buy’: #3 on Baidu
