How to Promote a New Launching Hero Product via Xiaohongshu Influencer Marketing?
Driving product awareness through micro-influencer campaigns in China
Summary
- An overseas beauty brand wished to open a Xiaohongshu business account and create a viral hair mask product, raising its online sales through the platform
Achievement
- Successfully launched a viral product
- Sales volume through Xiaohongshu increased by 2,500%
- 10,000+ engagements on Xiaohongshu
Content Angle
- Achieve your best hair in 0 seconds, the lazy way
- My hair secret – you can throw your other hair masks away
- Can’t stop, won’t stop using this new product from XX brand
SEO keyword results
- ‘Hair mask’: #1, #3 and #7 on Xiaohongshu
- ‘Hair mask promotions’: #2, #4, #5 on Xiaohongshu
- ‘XXX hair mask’: #1 autocomplete suggestion
And more…
