Douyin SEM Marketing on B2B Lead Generation | HKTDC
Leverage hottest short-video platform – Douyin to create brand awareness and attract quality audience and create high-quality creative short video to promote their upgraded HKTDC sourcing platform
Project Overview
- Advertiser: HKTDC
- Objective: To promote upgraded HKTDC sourcing platform to target audience (buyers and suppliers) from Greater Bay Area. HKTDC provides a comprehensive sourcing platform hopes to attract more buyers and suppliers to use their platform.
Strategy
- Leverage hottest short-video platform – Douyin to create brand awareness and attract quality audience.
- Create high-quality creative short video to promote their upgraded HKTDC sourcing platform.
- Establish a high-quality campaign structure on Douyin.
Results
- Conversion rate increased and cost per leads dropped significantly.
- Brand awareness, attracted many quality new users.
