How to Precisely Target Skincare Shopper Audience in China with DSP campaign | China Data Bank | DHC
To attract target audience to purchase in JD flagship stores (new stores)
Project Overview
- Objective: To attract target audience to purchase in JD flagship stores (new stores)
Achievement
- Identified skincare lovers, potential female shoppers and consumers with high potential of purchasing Japanese products and target them accordingly.
Results
- Post-campaign results indicated better impression and conversion of main product, with outstanding sales ranking under the lip balm category.
