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Improved Baidu Ranking = More Organic Traffic = More Orders | Baidu SEO Case Study on Global Beauty Brand Website

Website traffic and orders are doubled through SEO for the official website of beauty brand
Generate conversions, increase e-commerce orders and revenue of the website

SEO CASE STUDY #1

Baidu SEO case study 1 - improved the branding of the official website, increased the keyword rankings, boosted overall website traffic and drove more accurate users to visit the official e-commerce page

Summary

SEO effort for a cosmetics client – we did the SEO for their official website for a year (both PC and Mobile). We have improved the branding of the official website, increased the keyword rankings, boosted overall website traffic and drove more accurate users to visit the official e-commerce page to generate conversions, increase e-commerce orders and revenue of the website.

Achievements

  • Among 131 PC keywords, more than 85% are on the first page. More than 30% of the keywords ranked top 3;
  • The organic traffic on PC website increased by 125%+;
  • The number of e-commerce orders on PC website increased by 45%, and revenue increased by 50%

SEO keyword

  • XXX Chinese Official Website:Baidu Rank #4;
  • XXX Spot Essence:Baidu Rank #5;
  • XXX Eye Cream:Baidu Rank #2;etc…

SEO CASE STUDY #2

Baidu SEO case study 2

Summary

SEO effort for a cosmetics client – we did the SEO for their official website for a year (both PC and Mobile). We have improved the branding of the official website, increased the keyword rankings, boosted overall website traffic and drove more accurate users to visit the official e-commerce page to generate conversions, increase e-commerce orders and revenue of the website.

Achievements

  • Among 120 MOB keywords, more than 90% are on the first page. The Top 3 keywords has reached more than 45%
  • The MOB official website has a window effect display;
  • 200% increase in organic traffic on the MOB side of website;
  • The number of e-commerce orders on MOB website increased by 75% and revenue increased by 60%

SEO keyword

  • XXX Official website flagship store: Baidu Rank #1;
  • XXX Moisturizing cream: Baidu Rank #2;
  • XXX Blue water: Baidu Rank #2; etc……

SEO CASE STUDY #3

Baidu SEO case study 3

Summary

SEO effort for a cosmetics client – we did the SEO for their official website for a year (both PC and Mobile). We have improved the branding of the official website, increased the keyword rankings, boosted overall website traffic and drove more accurate users to visit the official e-commerce page to generate conversions, increase e-commerce orders and revenue of the website.

Achievements

  • Among 210 PC keywords, more than 95% are on the first page. The Top 3 keywords has reached more than 45%​;
  • 125% increase in organic traffic on the PC side of website;
  • The number of e-commerce orders on PC website increased by 60% and revenue increased by 50%

SEO keyword

  • Lancome perfume:Baidu rank #1;
  • Lancome Toner:Baidu rank #1;
  • Lancome lipstick:Baidu rank #2;etc……

SEO CASE STUDY #4

baidu SEO case study 4

Summary

SEO effort for a cosmetics client – we did the SEO for their official website for a year (Mobile). We have improved the branding of the official website, increased the keyword rankings, boosted overall website traffic, resulted window effect and drove more accurate users to visit the official e-commerce page to generate conversions, increase e-commerce orders and revenue of the website.

Achievements

  • Among 297 MOB keywords, more than 90% are on the first page. The Top 3 keywords has reached more than 40%​;
  • 170% increase in organic traffic on the MOB side of website;
  • The number of e-commerce orders on MOB side of website increased by 65% and revenue increased by 90%

SEO keyword

  • Lancome:Baidu rank #1;
  • Lancome essence:Baidu rank #4;
  • Lancome toner:Baidu rank #7;etc……
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