Baidu SEM Case Study on Global Travel Booking Platform Enter China | KLOOK
Analyze products under the brand, and select exquisite niche place for subdivisions, and products with competitive prices and special barriers as target placement.
Project Overview
- Advertiser: KLOOK
- Objective: In the competitive OTA industry, brands with price advantages are not high, as the golden period of travelling is approaching, the brand influence and product sales need to be systematically improved from both campaign and ever-green directions.
Strategy
- Analyze products under the brand, and select exquisite niche place for subdivisions, and products with competitive prices and special barriers (exclusive, special added value, etc.) as target placement. Campaign launches with targeted audiences, ever-green focuses on long-term brand building and continuous enhancement of brand exposure and cooperates with rich advertising styles to attract users.
Results
- The overall project conversion cost has been greatly optimized
- Explosive products produced during the Campaign
- Brand awareness, user retention and return visits increase
