Marketing on Dianping to Attract Chiness Tourists to Store | Maybelline New York, NYX Cosmetics

Dianping, a Chinese online-to-offline life service platform, has connected 5.8 million active merchants with 400 million active consumers. It originated from a group-discount website which sells coupons or special deals from merchants, now has developed into full-fledged O2O eco-system, No.1 living guide for Chinese local and Chinese tourists abroad.

For more info about DianPing, check out our DianPing’s introduction here: https://www.octoplusmedia.com/how-to-attract-chinese-travelers-to-store-with-o2o-super-app/