Marketing to Chinese Students with Intention Study Abroad | China Data Bank | Edith Cowan University
Increase awareness & drive sign-ups
Project Overview
- Advertiser: Edith Cowan University
- Objective: Drive to enquiries on the site
Strategy
- OctoPlus Solution: China Data Bank + DSP
- Location: China – Key Cities
Results
- Parents & Students
- Household extension to identify parent of overseas students
- Site Retargeting
- Keyword Retargeting