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Marketing to Chinese Tourists for Hotel Booking App Download | China Data Bank | Agoda

Drive higher app downloads & sales via controlled A/B testing
 
Marketing to Chinese Tourists for Hotel Booking App Download - China Data Bank - Agoda
Target Chinese tourists, hotel booking, china data bank, china dsp
China Data Bank - Agoda Data


Project Overview

  • Advertiser: Agoda
  • Objective: A/B Testing, boost the app download & sales
 


Highlights

  • OctoPlus Solution: China Data Bank + DSP

  • Location: Tier 1 & 2 cities

Targeting

  • 2 different groups to test
  • Whitelist audience who viewed the ads
  • Blacklist control group & cannot view ads
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