Marketing to Chinese Tourists for Hotel Booking App Download | China Data Bank | Agoda
Drive higher app downloads & sales via controlled A/B testing
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Project Overview
- Advertiser: Agoda
- Objective: A/B Testing, boost the app download & sales
Highlights
OctoPlus Solution: China Data Bank + DSP
- Location: Tier 1 & 2 cities
Targeting
- 2 different groups to test
- Whitelist audience who viewed the ads
- Blacklist control group & cannot view ads