Marketing to Chinese Tourists for Hotel Booking App Download | China Data Bank | Agoda
Project Overview
- Advertiser: Agoda
- Objective: A/B Testing, boost the app download & sales
Highlights
OctoPlus Solution: China Data Bank + DSP
- Location: Tier 1 & 2 cities
Targeting
- 2 different groups to test
- Whitelist audience who viewed the ads
- Blacklist control group & cannot view ads