Dianping Coupon Marketing Driving Chinese Tourists To Store
Helped L’Occitane to promote their special promotions on DianPing
Project Overview
Advertiser: L’Occitane
- Objective: Help L’Occitane to promote their special promotions on DianPing
Achievement
- Over 5,000+ vouchers have been downloaded in 10 days, which directly drove the sales in physical stores. The number of visitors to the physical stores has increased significantly too.
- Over 500K+ impressions were recorded.
What is DianPing?
- Dianping, a Chinese online-to-offline life service platform, has connected 5.8 million active merchants with 400 million active consumers. It originated from a group-discount website which sells coupons or special deals from merchants, now has developed into full-fledged O2O eco-system, No.1 living guide for Chinese local and Chinese tourists abroad.
- For more info about DianPing, check out our DianPing’s introduction here: https://www.octoplusmedia.com/how-to-attract-chinese-travelers-to-store-with-o2o-super-app/
