How a start-up brand quickly enter China and gain awareness via WOM campaign?
Raising e-commerce sales through CSEO and WOM for a phone case start-up
Summary
- An overseas start-up tasked us with marketing their product in China. We helped the client to enter the China market successfully, to much praise and positive reception, which in turn drove sales.
Achievement
- Through CSEO efforts spanning only half a year, the brand successfully broke into the China market. Consumer brand awareness increased, as did sales across various platforms
- Baidu search volume for the brand increased almost 10 times
Content Angle
- Branded phone cases – what to look out for when you buy one
- Even celebs love this trending phone case – here’s what it looks like
SEO keyword results
- ‘Branded phone case’: #1 on Baidu
- Trending phone case’: #1 and #3 on Baidu
- ‘World’s prettiest phone case’: #1 and #3 on Baidu
- ‘iPhone phone case recommendations’: #1 on Baidu
