How to Market New Hero Product of a Beauty Brand in China on Baidu?
Creating a new beauty favorite through WOM campaigns
Summary
- We worked with an internationally renowned beauty brand to launch a new product in the China market, help it garner positive reviews and raise sales volume.
Achievement
- 90,000+ views on Baidu CSEO articles
- 500+ engagements on Baidu CSEO articles
- A 200% increase in Baidu index ranking
- An sharp increase in sales across platforms, leading the product to become a bestseller
Content Angle
- Which skincare brand should you buy for your boyfriend?
- How to choose the best essential skincare items for men
- Top 10 skincare products for men
SEO keyword results
- ‘Best moisturizer brand’: #1, #3, #6 and #8 on Baidu
- ‘Best skincare brand for men’: #3, #4 and #10 on Baidu
And more…
